Professional services firms must embrace the Web if they are interested in growing their lead generation activities and highlighting their digital brand and reputation.
Because service firms historically produce new business from referrals of existing clients, the need for a better website is often tied to business development targets and metrics. When people are referred to your firm and hear about your stellar reputation, they want to see a website that matches that reputation. And now that lifestyles are almost always on the go – your website also needs to be mobile responsive so that it can be easily accessed on a mobile or tablet device.
People call upon our company to design a website that echoes the messaging, values and reputation they are trying to portray. We translate these 3 goals into a digital branding strategy that guides the website formation. Practically if you are in the service business, it means you want to stimulate a conversation and the development of a conversation and a dialogue. The first step of this engagement process is to showcase a good looking site that guides visitors into your educational pages where you can keep them interested and slowly coax them into your digital sales funnel. Then, if the site is performing well, you will be able to capture their contact information and move them into your lead nurturing process that sustains your business growth.
One of the first questions to evaluate is how are leads and sales procured. Do they come from referrals or from repeat customers? What role does your website play and what drives prospects to visit the site?
A branding website provides core brochureware type information that addresses prospects and influencers. The goal of this type of site is to please the eye, engage the mind and keep the visitor interested long enough to understand who the firm is, what it does and for whom it does it.
Prospects, leads and partners often will go to your site to validate what they have heard or read elsewhere about you. They really want to sell themeselves that they are in the right place for their need. Their goal is to make a judgment that have the ability and capability and the resources to help them. Our goal is build an online presence that tells a story with text, images and color schemes that animates the details of your value propositions.
Feel free to contact us if you have any questions.