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Industrial Website Design and Marketing
Designing websites for industrial companies is a specialized art form that ordinary web design companies don’t usually provide. If executed properly, a global website with compelling content and a rich user experience can engage prospects and generate sales and lead opportunities from buyers who are searching for a new supplier.
Combining an industrial design with a proven search engine optimized architecture, your company website can enjoy the benefits of a high performance robust web presence that also achieves competitive organic ranking on search engines.
Designing a website for an industry oriented business is a unique service offering that requires your designer to have experience and a keen eye at understanding the individual and industry needs of your business.
For example, if you are a manufacturer, then your customers may be wholesalers and distributors. Compare this to a B2C entity whose customers are more likely consumers. When we design a website, we look at the customers being targeted and try to understand what they are thinking about. We have to get into the customer mindset before we worry about competitors’ websites.
Let’s consider a business that will be selling to wholesale customers. Coming up with the requirements for such end user customers means that this website will have to be built from the ground up with a set of functions that directly impact wholesalers’ ability to use your website efficiently and productively.
Industrial Websites Are Remarkably Different From Consumer Focused Websites:
- The B2B target audience is different than regular consumers
- The web copy may be more focused and industry specific
- The goal of the website may be more informational or reputational than transaction (lead or sale) driven
- The technology demands are far from ordinary for items like product configurators
- Pages may actually be intended to be hidden from search engines
- The website users may have different needs depending on their job requirements
- User privileges may determine which areas of the website they have access to
- The industrial buying process involves different key personnel with varied roles
Technology Factors to Consider in your Industrial Website
- Product configurators
- Database applications and custom programming scripts
- Part number builders with SKU’s and SubSKU’s
- eCatalog capability as part of a larger ecommerce solution
- Downloadable PDF files, videos, searchable online catalogs or micro websites
Understand Who Your Users are To Get the Most out of Your Website
- Your user might be a plant manager, purchasing agent, or a company executive.
- These people have different needs in terms of type, depth and specificity of information on your business.
Does Your Business Require Website Localization?
Foreign Language Content is a necessity if you market your products and services in the global marketplace. We work with top translators to provide multiple language sites. We can translate entire sites (with different looking templates) or create simple landing pages that can be linked from any web page.
As we learn about your business to create a custom solution that meets the needs of your business it becomes easier to convey your branding messages in multiple languages.
What Features Should You Require From Your Industrial Website Design Team?
- Custom web site design that matches your branding materials
- User-focused website design to maximize leads and sales conversions
- Easy to use site navigation options including dynamic drop down menus
- Search engine friendly web pages with keyword rich URL’s and directories
- Optional search engine optimization services for the extra boost
- Help with finding and acquiring the appropriate images for your website
- Professional copywriting and document editing
- Digital document and digital media asset library capability for multiple file types
- Sortable and searchable library of CADs, product videos, powerpoints and PDF’s
- Scalable architecture and GUI developed for expansion possibilities
- Integrated database & database design solutions
- Secure login with forgot password reminder via email
- Browser-based website administration area for web publishing/editing
- eCatalog and shopping cart capability with multiple gateways and couponing
- Content management systems functionality including news, events and articles
- Tracking of visitors and integrated reporting tools for statistical analysis
- Full service video hosting and streaming
- Shared, virtual, cloud and dedicated hosting solutions for your specific needs
Feel free to contact us if you have any questions.
What Others Are Saying
Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we need year after year.
Designing our updated website was a very professional and organized experience because of LA Dezign's extensive "Site Reviews Process". They made it so much easier to make those difficult design decisions.
In an industry like ours, you only get one chance to make a first impression. That's why I chose LA Dezign to manage and help create our website. They came highly recommended by colleagues and lived up to the recommendation by always being responsive, creative and a true partner for my company's needs. The team we work with is innovative, but also personable. We are lucky to have them as a partner and would recommend LA Dezign to anyone or any company who is looking to have a website or SEO (search engine optimization) to help their company look good and get ahead in their industry.
LA Dezign knows SEO and social media down cold. In the past we have used other firms to help us drive traffic, but LA Dezign was able to get us traffic to our niche market where others failed. Highly recommended.
LA Dezign is a productive work horse when it comes to getting presence on the web. They have a boutique feel but with a huge corporate punch. My company went from page who knows what to page one in 6 months!
Do you find the Internet to be confusing? Don’t feel alone. The rules seem to change daily. Only qualified professionals should be handling your website. LA Dezign is THE web professional firm for you. I have been with LA Dezign for years. Their experienced and professional personnel make it easy to look good on the web.I am with LA Dezign!
The people at LA Dezign were absolutely diligent in their efforts to make our new website the best it could be. The entire crew was stellar but special commendation goes to Anne Nauber who worked with us closely and handled every one of the project’s twists and turns with calm professionalism. We couldn’t be happier with their work or with our new site - especially because, within a week of launch, it played a key role in landing us a new client.
I can't thank LA Dezign enough for the incredible job they did on our website. The attractive design and user friendly menus make navigating through our website a breeze. It was truly a pleasure working with them. They made the entire process of building a website smooth and comfortable. I look forward to their continued support with all of our future website needs and to encouraging others to have their website designed by LADezign as well.Founding DirectorFor Children with Dyslexia and Other Learning Disabilities
"It’s a pleasure working with LA Dezign's responsive team. They deliver contemporary websites while maintaining an old-school service-oriented culture."
Jason and his team at LA Dezign came highly recommended and we're thrilled with the results. Anne re-branded our legacy web site with a clean, intuitive and beautiful design that our customers love. And their e-commerce and content management experts ensured that our site was ready and open for business prior to our biggest sales day of the year. Thank you LA Dezign!