Medical practices and healthcare facilities like surgery centers and vein therapy centers are actively growing their online presence efforts. A modernized website is just as crucial to a healthcare organization as a mobile phone is to a teenager. It’s now become quite a necessity to embrace the Web for lead generation and digital brand positioning purposes.
Because medical practices historically attract patients from referrals of existing patients and other doctors, the need for a mobile responsive website is also becoming an imperative. Think of it this way: someone is ill and they are at one doctor or out for coffee with a friend. And they are told “go see this doctor” who is in Phoenix. So you go to Google and you type in the doctor’s name with the city of Phoenix in order to find his website and get his contact information. This all happens on your mobile.
So a medical practice or really any healthcare facility needs a website that also works on a phone or tablet device. And this scenario also suggests a requirement for at least a modicum of an SEO program to ensure your site can be found when people know your name and go to Google or Bing to find you. (But that SEO goal is for a different service we offer and not relevant to this discussion now.) The bottom line is that when patients are referred to you and hear about your stellar reputation, they want to see your website and that it matches that reputation.
Physicians and dentists and medical practice managers want us to design a digital brand presence that reflects their messaging, values and reputation. We translate these 3 requirements into a new visual representation of your healthcare practice. Ultimately what you need is a competent sounding, good looking site that guides prospective patients (and other doctors who can make referrals) into your “sales” funnel where you can move them through the site with the goal of capturing their contact information so you can connect with them more personally. It’s a long sentence but still describes the gist of what a high performance website can do for your medical practice.
One of the first questions to evaluate is how are leads and sales procured. Do they come from doctor or lawyer referrals or from patients? What role does your website play and what drives prospective patients to visit the site?
A branding website provides core educational type information that addresses patients and influencers (people who have loyal followings). The goal of a branding driven website is to please the eye, engage the mind and keep the visitor interested long enough to understand who you are, what you do and for whom you mostly support.
Prospects, leads and partners often will go to your site to validate what they have heard or read elsewhere about you. They really want to sell themeselves that they are in the right place for their need. Their goal is to make a judgment that have the ability and capability and the resources to help them. Our goal is build an online presence that tells a story with text, images and color schemes that animates the details of your value propositions.
Feel free to contact us if you have any questions.