The primary goals of a design project are about more than just creating a professional and attractive looking site.
Successful website design projects are about creating a well organized website experience that easily meets your clients’ needs for the products and services that you sell and that delivers a visual impact of your brand and services that keeps your clients coming back year after year.
Our big-picture approach means that you need a site that is both intuitive to use and functionally sound with a strong, scalable technology platform that can grow with your business at an ROI your company can afford. Secondly, you want the content on your site to ensure clients keep you in consideration throughout all phases of their buying cycle.
Our total business to business approach can applied to a variety of business needs such as increasing prospective leads, improving conversions, attracting more referrals, driving more customer loyalty, or decreasing overhead, expenses, and site management inefficiencies. Some other benefits of a b2b website may include:
Our 3-step process for designing a b2b website starts with listening to your needs and your customers’ desires. From this business requirements assessment we build a preliminary sitemap of the pages your site will need and the features it will need to offer to the different types of customers you service in the varied industries in which you operate. Here are some of the objectives of our site assessment process:
For each page that we identify, we also want to answer the question which is “What do I want the customers to do when they reach this page?” The answer to this question could be:
This question pretty much dictates how each page is designed because in order to inspire any actions regarding your value propositions your web pages need to present content that is Clear, Credible and Concise.
As part of our 3-step process we then design mockups for each of the page stylings that have been selected. Examples of page styles may include:
For your b2b website to achieve top visibility with good conversion rates, here are a list of objectives you should pursue with your website design and integration firm:
Feel free to contact us if you have any questions.