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B2B Website Design Services
The primary goals of a design project are about more than just creating a professional and attractive looking site.
Successful website design projects are about creating a well organized website experience that easily meets your clients’ needs for the products and services that you sell and that delivers a visual impact of your brand and services that keeps your clients coming back year after year.
Our big-picture approach means that you need a site that is both intuitive to use and functionally sound with a strong, scalable technology platform that can grow with your business at an ROI your company can afford. Secondly, you want the content on your site to ensure clients keep you in consideration throughout all phases of their buying cycle.
Finding the Best Design and Integration Solution
Our total business to business approach can applied to a variety of business needs such as increasing prospective leads, improving conversions, attracting more referrals, driving more customer loyalty, or decreasing overhead, expenses, and site management inefficiencies. Some other benefits of a b2b website may include:
- Communicate more with existing and prospective customers
- Attract more potential customers with online marketing efficiencies
- Build your reputation online with high ranking search engine optimized pages
How Complicated Will Designing our B2B Website Be?
Our 3-step process for designing a b2b website starts with listening to your needs and your customers’ desires. From this business requirements assessment we build a preliminary sitemap of the pages your site will need and the features it will need to offer to the different types of customers you service in the varied industries in which you operate. Here are some of the objectives of our site assessment process:
- Educate ourselves to understand your market and industry
- Identify your priorities with your web site goals
- Make lists of targeted clients and industries your specialize in
- Gain a better understanding of your company philosophy and how it sets your apart from other service providers
For each page that we identify, we also want to answer the question which is “What do I want the customers to do when they reach this page?” The answer to this question could be:
- Click through to another page
- Add something to a cart and make a purchase
- Fill out a form to either subscribe to a newsletter or request more information
- Pick up the phone or click a live chat button to contact our company
This question pretty much dictates how each page is designed because in order to inspire any actions regarding your value propositions your web pages need to present content that is Clear, Credible and Concise.
As part of our 3-step process we then design mockups for each of the page stylings that have been selected. Examples of page styles may include:
- Home page
- Company information page
- eCatalog section including category listing and product pages
- Contact us form with Googlemap image
- Opt-in lead generation forms to request more information
- Services section with one or more services oriented pages
- Testimonials database
- Team profiles of company employees
- Case studies area with rich media including powerpoints, PDF’s and videos
What Should I Look for out of My B2B Website?
For your b2b website to achieve top visibility with good conversion rates, here are a list of objectives you should pursue with your website design and integration firm:
- Set your website apart from its competitors by highlighting the competitive advantages you offer both with your products and services
- Plan ahead to ensure your pages are search engine friendly so potential customers searching for companies, products, and services like yours will find you listed first on the search engine results
- Present an intuitive, user-focused information architecture to enable visitors to find what they need quickly and easily
- Be creative and stimulate customer interactions to turn more visitors into qualified leads and sales
- Use guides and FAQ sections to help visitors speed up their decision making process
- Hire professional copywriters to prepare copy that compels your visitors to act on your site.
- Monitor visitor behavior and conversions through web analytics like Google Analytics
Feel free to contact us if you have any questions.
What Others Are Saying
Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we need year after year.
Designing our updated website was a very professional and organized experience because of LA Dezign's extensive "Site Reviews Process". They made it so much easier to make those difficult design decisions.
In an industry like ours, you only get one chance to make a first impression. That's why I chose LA Dezign to manage and help create our website. They came highly recommended by colleagues and lived up to the recommendation by always being responsive, creative and a true partner for my company's needs. The team we work with is innovative, but also personable. We are lucky to have them as a partner and would recommend LA Dezign to anyone or any company who is looking to have a website or SEO (search engine optimization) to help their company look good and get ahead in their industry.
LA Dezign knows SEO and social media down cold. In the past we have used other firms to help us drive traffic, but LA Dezign was able to get us traffic to our niche market where others failed. Highly recommended.
LA Dezign is a productive work horse when it comes to getting presence on the web. They have a boutique feel but with a huge corporate punch. My company went from page who knows what to page one in 6 months!
Do you find the Internet to be confusing? Don’t feel alone. The rules seem to change daily. Only qualified professionals should be handling your website. LA Dezign is THE web professional firm for you. I have been with LA Dezign for years. Their experienced and professional personnel make it easy to look good on the web.I am with LA Dezign!
The people at LA Dezign were absolutely diligent in their efforts to make our new website the best it could be. The entire crew was stellar but special commendation goes to Anne Nauber who worked with us closely and handled every one of the project’s twists and turns with calm professionalism. We couldn’t be happier with their work or with our new site - especially because, within a week of launch, it played a key role in landing us a new client.
I can't thank LA Dezign enough for the incredible job they did on our website. The attractive design and user friendly menus make navigating through our website a breeze. It was truly a pleasure working with them. They made the entire process of building a website smooth and comfortable. I look forward to their continued support with all of our future website needs and to encouraging others to have their website designed by LADezign as well.Founding DirectorFor Children with Dyslexia and Other Learning Disabilities
"It’s a pleasure working with LA Dezign's responsive team. They deliver contemporary websites while maintaining an old-school service-oriented culture."
Jason and his team at LA Dezign came highly recommended and we're thrilled with the results. Anne re-branded our legacy web site with a clean, intuitive and beautiful design that our customers love. And their e-commerce and content management experts ensured that our site was ready and open for business prior to our biggest sales day of the year. Thank you LA Dezign!