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Use Lead Generation To Grow Your Sales Funnel
Lead generation today for businesses with an online presence is about much more than throwing up a contact form and hoping for the best. Those days are gone.
The process of acquiring a good lead (not just any lead) begins much earlier in the buying cycle now.
Through social media adoption and endorsement, compelling blog syndication and broad search rankings success, we help our clients utilize three integrated marketing levers to get discovered online.
How Do You Get In Front of Prospects? How Do You Even Find Them?
The real challenge is to get in front of the right prospective buyers who are looking for information that can help them solve their business challenges. Lead generation is about throwing a lot of bait into the right pools where your prospects are aggregating online and positioning your company so that when the prospect is hungry, they bite on your bait first before getting attracted to someone else’s lure.
Once the prospect engages with you and takes that first step of getting sucked into your “sales funnel”, the real lead nurturing cycle begins.
You need to keep them inside your funnel by providing valuable and relevant content over time. Fortunately this content serves two purposes nowadays. It keeps them tethered because of the subject matter expertise it implies; and, Google rewards you with more search engine rankings (assuming you have optimized your site with a structured SEO campaign). The goal in both instances is to stay top-of-mind and slowly move the prospect along the lead-sales continuum.
LA Dezign has raised the bar for its clients by taking a much broader view of lead gen activities. It’s no longer just about search engine rankings, or writing blog postings each day/week or spreading the word on LinkedIn or Facebook.
Our value added in the lead gen game is going out to where your prospects can be found naturally and getting in front of them. We are no longer going to wait for them to come to us with a lucky search or stumble upon our clients from a random Twitter post. We are going to hunt them down and attract them with multiple pieces of bait on very alluring fishing lines. And they won’t bite once and leave. We will keep them engage over and over and over like a frog in a French restaurant.
If you want this kind of no holds barred approach to building your sales pipeline, then take a break from the same old tried and tested techniques that don’t work much anymore and schedule a call (yes we like the phone) and see how we can implement an entire lead lifecycle strategy for you – from initial engagement, through lead nurturing, to sales and analysis.
Ready to invest in your leads funnel?
Learn more by speaking with one of our team members.
Feel free to contact us if you have any questions.
What Others Are Saying
Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we need year after year.
Designing our updated website was a very professional and organized experience because of LA Dezign's extensive "Site Reviews Process". They made it so much easier to make those difficult design decisions.
In an industry like ours, you only get one chance to make a first impression. That's why I chose LA Dezign to manage and help create our website. They came highly recommended by colleagues and lived up to the recommendation by always being responsive, creative and a true partner for my company's needs. The team we work with is innovative, but also personable. We are lucky to have them as a partner and would recommend LA Dezign to anyone or any company who is looking to have a website or SEO (search engine optimization) to help their company look good and get ahead in their industry.
LA Dezign knows SEO and social media down cold. In the past we have used other firms to help us drive traffic, but LA Dezign was able to get us traffic to our niche market where others failed. Highly recommended.
LA Dezign is a productive work horse when it comes to getting presence on the web. They have a boutique feel but with a huge corporate punch. My company went from page who knows what to page one in 6 months!
Do you find the Internet to be confusing? Don’t feel alone. The rules seem to change daily. Only qualified professionals should be handling your website. LA Dezign is THE web professional firm for you. I have been with LA Dezign for years. Their experienced and professional personnel make it easy to look good on the web.I am with LA Dezign!
The people at LA Dezign were absolutely diligent in their efforts to make our new website the best it could be. The entire crew was stellar but special commendation goes to Anne Nauber who worked with us closely and handled every one of the project’s twists and turns with calm professionalism. We couldn’t be happier with their work or with our new site - especially because, within a week of launch, it played a key role in landing us a new client.
I can't thank LA Dezign enough for the incredible job they did on our website. The attractive design and user friendly menus make navigating through our website a breeze. It was truly a pleasure working with them. They made the entire process of building a website smooth and comfortable. I look forward to their continued support with all of our future website needs and to encouraging others to have their website designed by LADezign as well.Founding DirectorFor Children with Dyslexia and Other Learning Disabilities
"It’s a pleasure working with LA Dezign's responsive team. They deliver contemporary websites while maintaining an old-school service-oriented culture."
Jason and his team at LA Dezign came highly recommended and we're thrilled with the results. Anne re-branded our legacy web site with a clean, intuitive and beautiful design that our customers love. And their e-commerce and content management experts ensured that our site was ready and open for business prior to our biggest sales day of the year. Thank you LA Dezign!