LA Dezign Blog
Why Booking.com Is Such a Compelling Website
Here’s a review of the salient points in this article by Paul Rouke from the UK analyzing why BOOKING.com is such a compelling and persuasive user experience which can apply to our own websites – whether B2C or B2B.
1. Put social proof right on the home page where there is an interactivity component. So if it is a search box, then show recent search results or deals purchased from searches conducted. Let people see real actionable data that makes them feel, hey I can get some of that too.
2. Be clear what the page is about. Don’t mix messages. Booking is clear, we are here to help you search for something. Call this Total clarity.
3. Modify the total clarity with a subheadline that further sets out your value proposition.
4. Address the WHY USE US question. Just list the top reasons people use your service or buy from you. Clear and concise. Use some good web copy too.
5. Have external endorsements from 3rd parties.
There’s more and you can read the rest below and also see the link to Persuasive Principles they discuss.
Next Steps
Categories
Related Posts
Feel free to contact us if you have any questions.
What Others Are Saying
Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we need year after year.
Designing our updated website was a very professional and organized experience because of LA Dezign's extensive "Site Reviews Process". They made it so much easier to make those difficult design decisions.
In an industry like ours, you only get one chance to make a first impression. That's why I chose LA Dezign to manage and help create our website. They came highly recommended by colleagues and lived up to the recommendation by always being responsive, creative and a true partner for my company's needs. The team we work with is innovative, but also personable. We are lucky to have them as a partner and would recommend LA Dezign to anyone or any company who is looking to have a website or SEO (search engine optimization) to help their company look good and get ahead in their industry.
LA Dezign knows SEO and social media down cold. In the past we have used other firms to help us drive traffic, but LA Dezign was able to get us traffic to our niche market where others failed. Highly recommended.
LA Dezign is a productive work horse when it comes to getting presence on the web. They have a boutique feel but with a huge corporate punch. My company went from page who knows what to page one in 6 months!
Do you find the Internet to be confusing? Don’t feel alone. The rules seem to change daily. Only qualified professionals should be handling your website. LA Dezign is THE web professional firm for you. I have been with LA Dezign for years. Their experienced and professional personnel make it easy to look good on the web.I am with LA Dezign!
The people at LA Dezign were absolutely diligent in their efforts to make our new website the best it could be. The entire crew was stellar but special commendation goes to Anne Nauber who worked with us closely and handled every one of the project’s twists and turns with calm professionalism. We couldn’t be happier with their work or with our new site - especially because, within a week of launch, it played a key role in landing us a new client.
I can't thank LA Dezign enough for the incredible job they did on our website. The attractive design and user friendly menus make navigating through our website a breeze. It was truly a pleasure working with them. They made the entire process of building a website smooth and comfortable. I look forward to their continued support with all of our future website needs and to encouraging others to have their website designed by LADezign as well.Founding DirectorFor Children with Dyslexia and Other Learning Disabilities
"It’s a pleasure working with LA Dezign's responsive team. They deliver contemporary websites while maintaining an old-school service-oriented culture."
Jason and his team at LA Dezign came highly recommended and we're thrilled with the results. Anne re-branded our legacy web site with a clean, intuitive and beautiful design that our customers love. And their e-commerce and content management experts ensured that our site was ready and open for business prior to our biggest sales day of the year. Thank you LA Dezign!