Lead generation today for businesses with an online presence is about much more than throwing up a contact form and hoping for the best. Those days are gone.
The process of acquiring a good lead (not just any lead) begins much earlier in the buying cycle now.
Through social media adoption and endorsement, compelling blog syndication and broad search rankings success, we help our clients utilize three integrated marketing levers to get discovered online.
How Do You Get In Front of Prospects? How Do You Even Find Them?
The real challenge is to get in front of the right prospective buyers who are looking for information that can help them solve their business challenges. Lead generation is about throwing a lot of bait into the right pools where your prospects are aggregating online and positioning your company so that when the prospect is hungry, they bite on your bait first before getting attracted to someone else’s lure.
Once the prospect engages with you and takes that first step of getting sucked into your “sales funnel”, the real lead nurturing cycle begins.
You need to keep them inside your funnel by providing valuable and relevant content over time. Fortunately this content serves two purposes nowadays. It keeps them tethered because of the subject matter expertise it implies; and, Google rewards you with more search engine rankings (assuming you have optimized your site with a structured SEO campaign). The goal in both instances is to stay top-of-mind and slowly move the prospect along the lead-sales continuum.
LA Dezign has raised the bar for its clients by taking a much broader view of lead gen activities. It’s no longer just about search engine rankings, or writing blog postings each day/week or spreading the word on LinkedIn or Facebook.
Our value added in the lead gen game is going out to where your prospects can be found naturally and getting in front of them. We are no longer going to wait for them to come to us with a lucky search or stumble upon our clients from a random Twitter post. We are going to hunt them down and attract them with multiple pieces of bait on very alluring fishing lines. And they won’t bite once and leave. We will keep them engage over and over and over like a frog in a French restaurant.
If you want this kind of no holds barred approach to building your sales pipeline, then take a break from the same old tried and tested techniques that don’t work much anymore and schedule a call (yes we like the phone) and see how we can implement an entire lead lifecycle strategy for you – from initial engagement, through lead nurturing, to sales and analysis.
Ready to invest in your leads funnel?
Learn more by speaking with one of our team members.
Feel free to contact us if you have any questions.