Home > Blog > How To Fix 404 Errors

LA Dezign Blog

5 Dec

How To Fix 404 Errors

By Jason Ciment (co-founder LA Dezign)

This is a short post covering the strategy we advocate which relates to 404 errors. One of the overlooked elements of a core SEO campaign is tracking 404 errors in Google webmaster. Where sites mess up is when they delete pages that have already been indexed or change the URLs of those pages. If you do either of these things, you need to ensure that the old links either point to the new links, or they should be redirected to another page on the site which has relevant content to the original page.

If you don’t spend the time to monitor your links changes, then you may fall victim to rankings depletion as has recently happened to high flying RyanAir in the UK.

Look at the recent review of how they got slaughtered for making such a stupid move in their URL update.

https://econsultancy.com/blog/64706-is-ryanair-s-url-restructure-to-blame-for-its-massive-drop-in-search-rankings?utm_medium=email&utm_source=Econsultancy&utm_campaign=4000707_1194-daily-pulse-us-2014-04-16&dm_i=LQI,2DQYR,9O6NB4,8NB23,1#i.merahmf8zex1vl

About Jason Ciment

Jason Ciment has been involved commercial with the Web since 1997. His numerous columns on website marketing have appeared on websites such as www.Clickz.com and www.searchengineland.com. His book on search engine optimization can be found at www.seotimetable.com. This blog covers web design and SEO tips and tips and advice for working more efficiently and enjoyably.

Related Posts

Feel free to contact us if you have any questions.

877-SEO-4050
What Others Are Saying
Dave Towers, VP Digital StrategiesDave Towers, VP Digital StrategiesWestfield Mall Retail
Top rankings aren't just about leads and sales. It's about the long-lasting appearance of our brand for relevant keyword phrases on major search engines. We continue to enjoy the the broad coverage we need year after year.
Jeffrey AbramsJeffrey AbramsMarlonBrando.com
Designing our updated website was a very professional and organized experience because of LA Dezign's extensive "Site Reviews Process". They made it so much easier to make those difficult design decisions.
Rachel D. Sunday, CEORachel D. Sunday, CEOPlaya Vista Insurance
In an industry like ours, you only get one chance to make a first impression. That's why I chose LA Dezign to manage and help create our website. They came highly recommended by colleagues and lived up to the recommendation by always being responsive, creative and a true partner for my company's needs. The team we work with is innovative, but also personable. We are lucky to have them as a partner and would recommend LA Dezign to anyone or any company who is looking to have a website or SEO (search engine optimization) to help their company look good and get ahead in their industry.
Eric Robi, PresidentEric Robi, PresidentElluma Discovery
LA Dezign knows SEO and social media down cold. In the past we have used other firms to help us drive traffic, but LA Dezign was able to get us traffic to our niche market where others failed. Highly recommended.
Maria E. Botham, OwnerMaria E. Botham, OwnerHair Fairies
LA Dezign is a productive work horse when it comes to getting presence on the web. They have a boutique feel but with a huge corporate punch. My company went from page who knows what to page one in 6 months!
Dave Nordella, Managing DirectorDave Nordella, Managing DirectorProvider Finance Associates
Do you find the Internet to be confusing? Don’t feel alone. The rules seem to change daily. Only qualified professionals should be handling your website. LA Dezign is THE web professional firm for you. I have been with LA Dezign for years. Their experienced and professional personnel make it easy to look good on the web.I am with LA Dezign!
Kevin J. WalkerKevin J. WalkerBoardwalk LA
The people at LA Dezign were absolutely diligent in their efforts to make our new website the best it could be. The entire crew was stellar but special commendation goes to Anne Nauber who worked with us closely and handled every one of the project’s twists and turns with calm professionalism. We couldn’t be happier with their work or with our new site - especially because, within a week of launch, it played a key role in landing us a new client.
Rinat R. Green, Psy.D.Rinat R. Green, Psy.D.Kol Koreh
I can't thank LA Dezign enough for the incredible job they did on our website. The attractive design and user friendly menus make navigating through our website a breeze. It was truly a pleasure working with them. They made the entire process of building a website smooth and comfortable. I look forward to their continued support with all of our future website needs and to encouraging others to have their website designed by LADezign as well.Founding DirectorFor Children with Dyslexia and Other Learning Disabilities
Mary Lee-WlodekMary Lee-WlodekProactive Marketing, Inc.
"It’s a pleasure working with LA Dezign's responsive team. They deliver contemporary websites while maintaining an old-school service-oriented culture."
Ron WybranowskiRon WybranowskiValley Anesthesia
Jason and his team at LA Dezign came highly recommended and we're thrilled with the results. Anne re-branded our legacy web site with a clean, intuitive and beautiful design that our customers love. And their e-commerce and content management experts ensured that our site was ready and open for business prior to our biggest sales day of the year. Thank you LA Dezign!